Sunday 1 July 2012

About Us


Anna blogs...


The public face of Sugar-bag Blue paints a very flattering image of me:
“Anna, the big strong character, the founder-Manager of a lovely gift shop, single handedly steering a happy ship with style and good humour! “
But the ‘Cinderella’ you’ll sometimes catch a glimpse of carrying boxes, dealing with the rubbish, fending off parking attendants or buried under piles of accounts and bookkeeping is actually the magician behind the visual spell!
 That’s my Jo - lover,  partner, husband, father of my children, best friend and messy pain in the arse fanatic about colour and visual taste!
In our adventure together I give ‘content’ and Jo provides the ‘context’ and thus we swim along happily together.
We met when we were very young – just 14 – both budding actors attending the National Youth Theatre on summer courses.

 Funny really – we couldn’t have come more different backgrounds, Jo from a middleclass country idyll in Worcestershire and me from a big Irish, catholic, no frills family in Derry, and yet we connected immediately – first as friends and some years later as partners.


We had twenty years of being actors ‘travelling this way that way, backwards forwards over the Irish Sea.’ I mostly toured with theatre companies and Jo did loads of television and work on screen. They were excting and magic years.

(Anna as the lady, Euphrosene with Tilda Swinton in 'Orlando.')

 Towards the end of or acting carreers I spent three years in Dunlaoghaire, Dublin, with the three boys, whilst Jo travelled to work in London on a Soap during the week and then home to us at the weekends. This was a hard and challenging period for us as a family, but also an unforgettably satisfying and intimate period of motherhood for me with my three little chicks.
 When I got offered a job at the National theatre in 2001, I jumped at the chance, packed our bags and it was “wagons roll”! That job finished up 9 months later and it roswas time to go back to Dublin, 'but we just hadn’t the heart to part again and so we stayed and began our London adventure. We stumbled on Earlsfield as an area to settle in – lucky or what?
(Anna with Patrick Malahide in Hinterland
at the National Theatre.)
  When you have very young children you are very present in the area you live. Lots of pushing the pram, pounding the pavements with toddlers by the hand or on crazy scooters. You find yourself chatting to all sorts of people you might never even meet if you didn’t have the children and most of all, in your vulnerability, you are grateful for every encouraging word and helping hand. I feel very priveliged to see all the beautiful babies, children and brilliant young women, who are my customers, as they go about their lives in Earlsfield and to watch the little ones as they grow up and head off to school. I am amazed by the love and dedication that I see from all the families in Earlsfield.
People often ask us if we miss the theatre and I really mean it when I say “No”. The shop is a wonderful, continuous, creative workshop for us. Its like being in a long running show really – perpetually interesting, with new characters and stories passing through all the time.

 The team at Sugarbag Blue are lovely women – all creative, smart and talented. I call them the SugarBabes! Over the years we’ve had dancers, actors, artists and bohemians of all sorts. All these wonderful people bring their adventures and colourful personalities to the shop and add dynamically to the mix.
 Jo and I love the challenge of searching for interesting and beautiful things to sell. I am obsessed with costume jewellery and accessories We are both passionate about creating environments were people can relax and enjoy themselves, because that’s when things can really start to happen. I love soft furnishing with texture and colour, eclectic pottery, wood, flowers, books all add warmth ease and depth to a room. I am anti huge, white, expansive spaces that inhibit childrens’ messy play and enslave women to thousands of hours of housework .

We’re just putting the finishing touches to the Autumn/Winter shopping and feeling quite pleased and excited about showing it to you in September. This year we pledged to come into the 21st century and learn how to use Facebook, Twitter and Blogger. Actually we are loving thse new channels of communcation and so excited about our new website which will be ready for launch in September.
Thank you all for your kind support of Sugar-Bag Blue. We don’t take it for granted one little bit. Everyday we open the door and we leave it open in all weather! We are  never sure if anyone will come in but so far you always do.


  Jo Blogs...
Sugarbag bue is about affordable, produce with a story -  a choice of gifts for friends family or a treat for yourself, that has been offered with thought by us  and discovered with care by the customer.
After RADA between rehearsals of playing Josephine opposite James Bolam in 'Victory,' a play about Napoleon at Chichester Anna got restless – so we made a line of jewellery by hand without knowing anything about jewellery. When asked for hundreds more by Liberties, we decided a fork in the path had been reached. Showbiz was saying, 'its me or the sparkly things.' Not until we settled in Earlsfield after 20 years of tv and touring did the idea come back and Earlsfield saw Sugarbag Blue born.
We decided when the oldest boy reached secondary that we should find a place to settle –
The contrast for the one away filming and the one pushing the pram at home was destructive –I remember phoning from a payphone in the Bahamas where I shot a film about being the captain of a Navy frigate, and I was bragging away about the location and the freebies – it suddenly struck me Anna was coping with stuff like electricity bills and two  young babes.


So we stopped.
I think it just happened to be Earlsfield, near to where I had filmed a lot, and there was a lot of greenery. Only later did we think that the area had an awful lot going for it –we had seen a lot of places that found their identity, Notting Hill, Archway in North London, Stoke Newington, Shoredirch where I went to college when it was a dingy collection of defunct tailoring factories; all  became too expensive to live in, but we seemed to have found Earlsfield before it goes too mad, which it may yet.but here you can feel that here is,  dare I say it, a village feel  plus the identity from the many south African people who congregate round  the  bend in the round and regularily worship the oblong ball.
Anyway, I love the city –the country idyll doesn’t hold water for me –I know, I grew up there. I mean just listen to ‘the Archers’ – they are all suing one another over stepping into the wrong orchard. Not like the city –we give leeway for all sorts of things just to keep the peace. Londoners will hear a party next  door and  just live with it, stuff that would get you bludgeoned in Ambridge! In my village alone we had a murderer, two armed robbers, a witch, a convicted sheep-shagger, countless unconvicted tax dodgers, psychos of every hue, and absolutely hundreds of bigots!

No, it’s the big smoke for me anyday – I still remember, as a teenager, coming up  to London for my first job as a waiter in Soho –I used to love walking home though the early morning streets as the great city awoke.
We moved house 36 times before setting up home in Earlsfield  - I knew the area well having filmed 'the Bill' there for 4 years on the local streets, and  also in the studios at South Wimbledon, soap-opera ‘Family Affairs’ as patriarch Jim Webb –the Webb familly were a desperately hand to mouth lot, decent but unlucky –everything bad you could imagine happened to us – I would literally turn up to work everyday expecting to be shocked,  punched, widowed, abused , humiliated and also jubilant about a pregnancy, or distraught at a kidnapping all  in the same day –I loved it and when time was up, we strapped the piano to the roof of our volvo and drove off to spain – well, we went round the corner and the series stopped. I  used to loved it  -
before that I had been so used to playing professionals – doctors lawyers, soldiers, policemen -all the jobs of the guys I went to school with – men struggling with their responsible trained position –‘Jim’ was just hanging in there – like me, actually.. And people have been really nice about the programme –those who were sad enough to be watching!

 (Me, as the endlessly hapless Jim Webb, for channel 5.)

The first item we stocked was a' bill brown' stripey beach bag – the idea was to bring colour to our area- we  may not live at the centre of the world, but everone deserves colour. If you can't aways get away to the beach, at least you can have the colours of the summer at hand. And everyone should be able to afford colour, not just the posh places! Also, both of us have brothers and sisters and love to mark family rituals and celebrations, so we all  cater for all important familly markers, from weddings to christenings – its hilarious, we have seen it all. Guys just don’t get it about presents – take your wife’s advice over choosing things like jewellery!  I am ashamed actually to see how many guys are hugely generous and careful in treating their partners –I am gradually getting into hot water by comparison.


As an ambitious child, Anna had sold balloons  with faces painted on them to make the price of a Freddy  Mercury ticket.
She discovered an eye for sparkles – and an amazing memory for numbers, categories etc. she really is the fastest buyer you will ever meet –we virtually run round trade fairs saying ‘..no,..no..yes..no.’
We have travelled far and wide to gather Sugarbag Blue’s stock –a big giftware company paid Anna to go to the far east put together their jewellery collection, and she has never looked back –I came along for the ride, swanning round in a cream suit like Graham Greene. I particularly liked  the Hong Kong museum – wow, the things we British did for tea! And opium!
Our search has taken us to Paris  -(we were disappointed at the obsession in French culture with faux-native art of Africa, and the fact that all the fabrics smelled of fag smoke) but at the last minute we found some beautiful  enamel costume jewellery there, and after an agreed rendezvous in a Paris backstreet (very ‘Maigret’) because we couldn’t wait we literally carried it back in our rucksacks – we were sweating at customs because it was so heavy. We must have looked really dodgy.
Also, we have had a thrilling foray into french fashion for a couple of years – we may come back to it. But fashion can be ferociously competitive –the deals on clothing in the big stores now can leave you standing.



People are becoming more interested in the provenance of their purchases, and we mean to pursue this topic –our coming website will have  a ‘meet the maker ‘ section –whether it is some feedback from South Africa where some of the jeweller comes from)or Brazil where a lot of silver comes from, or an interview with a British card maker fresh out of art-college.

(Lovely Manu, Source of Much that is Good!!)

 We wil take a look at the lives of those who supply us, and maybe set up a dialogue with them. It may be there is a chance to help in the lives of those places –there is a successful indian shoemaker who made a donation for each and every pair of shoes he sold in the west –and his customers really responded.



We are every excited about the opportunities that social media and the web are opening up –the best retail tells a story whether that is on the high street, or on web-platform.  The best web designers are people from theatre as they understand the idea of abstract narrative, being led by a progression of events and emotions to your quarry!!

Lots of love from SugarBag Blue xxx    
  

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